Charcoal, fire, chrome — the developheat brand
Every developer brand picks dark mode. We picked charcoal — not pure black, which crushes detail, but #141414, warm enough to sit with for hours.
The palette
- Charcoal (
#141414) — the background. Terminals, editors, late nights. - Fire (
#ff7a1a → #ff2d00) — the accent gradient. CTAs, prices, the flame core. Fire is energy: the thing that turns ideas into deploys. - Chrome (silver gradient) — the metal. Logo edges, headings, the polish on top of the heat.
The logo is a flame with a molten fire core wrapped in chrome blades. It reads at 16px in a favicon and at full-bleed on a hero. One mark, every surface.
The rules
- Fire is for action — buttons, links, prices.
- Chrome is for identity — the wordmark, the logo, display headings.
- Charcoal is for everything else. When in doubt, less chrome, more charcoal.
The merch follows the same rules: charcoal garments, fire-and-chrome print. If a design needs a fourth color, the design is wrong.